Monday, December 1, 2008

Them VS NexStep

Since you have found us I will guess that you’ve probably been doing a lot of research about incorporating, estate planning, and business credit. I am sure that you have found plenty of websites, and read lots of expert information.

What makes NexStep Innovations different from all the other companies out there?

The Incorporating & Estate Planning Industry has become a lot like the fast food industry in many ways. You have McDonalds, Burger King, Wendy’s, Carl’s Jr., and Jack in the Box, each one claiming that they are #1 because of their fast service and great food. However, more often than not they fall way short of their claims. Well, the same is true with the Incorporating Industry; hundreds of companies out there are all claiming to be the “Best Incorporating Company” or the “Best Estate Planning Company”. By what standards do these companies determine that they are the “best”? Is it the number of clients? Is it the number of years in operation? Maybe it’s the number of entities they represent (some in bad standing with the States).

Remember customer service?

I grew up in upstate New York, and my Dad ran a Full Service Gas Station when I was child. I know a Full Service Gas Station is an oddity today; however, back then they could be found in most towns. They existed when customer service mattered. Or should I say when customer service existed. For those of you who have never seen or experienced a Full Service Gas Station, you would pull in to the clean gas station, up to the shining gas pump, and immediately a guy would run out to your car with a genuine smile to greet you politely. He’d ask you if wished to have the tank filled all the way up and what grade of gasoline; after beginning to pump the gas, he’d ask you to pop the hood so he could check all the fluids, filling up any that were low. He’d then check the air in all your tires, and he would even wash all the windows. When he was done, he’d come back to tell you the total for the gas. You would give him the money for the gas; he would charge your card or get your change; then he’d thank you for stopping by and send you on your way.

Where am I going with all of this?

My Father created relationships with his customers, they knew all about him and he knew all about them. His customers would travel many miles to have their cars serviced at his Station. I can to this day remember being with my father on his days off and people coming up to pinch my checks, and to tell him how much cuter I was than in his pictures. His customers would invite him to family weddings; if a customer passed away he would attend their funeral. The guys who worked for my father and his station didn’t complain about their lives. They wouldn’t discuss hating their jobs with co-workers while serving you. They didn’t greet you with a scowl. They weren’t poorly groomed. They didn’t look or act like they were stoned. They didn’t flip you off for not tipping. The soda machines inside were always filled, and all the soda was wiped down before being put into the machines so no one got sticky goo on their hands. These were things that were intended to be taken for granted. In those days, a business wouldn’t last a week if it were run the way we see things today.

NexStep Innovations brings something to the industry that is long overdue; we’re bringing back good old-fashioned Customer Service. Our clients aren’t treated as just some random number in the punch bowl of clients. Each client is a priority. We are the benchmark for this industry. Soon others will follow suit and there will be competition, but, for now, NexStep Innovations is unique in this field.

Your service does not end at the close of the sale. Indeed, that’s when it begins. In fact, we do not have a sales force. No leathery hacks here trying to squeeze out your last dollar. We don’t measure success in the number of one call closes, the turn and burn sales deals, the number of dollars on a sales board. We don’t even measure success by the amount of dollars in our bank account.

Our long term business relationship with our clients is what determines our success.

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